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How do I get consistent repeat business and referrals?

Do you find it tough to get consistent repeat business? Is it challenging getting word of mouth referrals consistently? The key word is "consistent" and that's what distinguishes everyday owners from highly profitable owners. The good news is that It only takes one thing to become consistent.

A branded company truck with a logo, highlighting the importance of visibility for repeat business and referrals. Consistent branding helps keep your business top-of-mind for customers.

Truck Branding

You already know that truck branding is more than advertising your company - it's strategic. Your truck brand is easily recognizable acting as a public face for the company. When customers see your trucks over and over, these small interactions leave impressions. These many small impressions build up to form a strong positive brand identity. In other words, your company stays relevant in the minds of customers. And when your customers are consistently reminded of your company, they are compelled to call you when they are ready to purchase your services.

There is only one negative part about truck branding. Your trucks must be operating to be seen. As your trucks are being operated, you are paying a person to drive it, paying for the gas, and will pay for eventual maintenance. Some owners call that the price of business. Highly profitable owners don't view it that way. They want a cheaper, better way to build customer impressions.

Spoiler alert! The ample methods out there like social media advertising, Google ads, blog posts, video marketing, local SEO, flyers, brochures, signs, banners, radio ads, TV ads, and networking groups all work to some degree. However, it's nearly impossible to calculate the return on investment for these advertising methods, including truck branding. Please don't believe someone who guarantees a percent increase in your business based on one of these advertising methods.

Guaranteed Repeat Business & Referrals

Of course you know to be careful when you hear the word guarantee! However, there is a guarantee and we'll prove it! Please answer the below questions honestly.

Question 1: Do you have a list of previous customers somewhere? It can be in Excel, written down, or in your computer somewhere.

Of course you do.

Question 2: If you looked at that list, could you choose past customers that were wonderful to work for?

Of course you can.

Imagine sending a personal email to each of those wonderful customers. In that email you simply write how nice it was to work with them and ask how their product or service is holding up.

Question 3: Do you think you'd get some responses?

Of course.

Imagine consistently emailing these wonderful customers (once a month/ once a quarter) giving them advice on how to take care of the product or service based on the weather, the amount of time that has past, or some maintenance interval. Imagine also letting them know to call your company with any questions.

Question 4: Do you think you'd get emails or calls from some past wonderful customers?

Of course.

Question 5: When you receive emails or calls from these past wonderful customers, is there is a greater than 0% chance they will buy something else?

Yes, of course there is a chance

Question 6: Which method costs zero dollars and has the best chance of building amazing customer impressions for the wonderful customers you enjoyed working for? Is it truck branding, SEO, radio ads, etc OR is it personalized emails?

Of course it's personalized emails.

Highly successful business owners do the same great work as you do. However, these successful owners continue to build amazing customer impressions so that previous customers come back for repeat business and refer new customers. And emailing is the single most cost effective way to build continual relationships with the exact customers you want to work with.

Here's the guarantee. We guarantee that if you don't send personalized, consistent emails to your best past customers, you are leaving money on the table. If you disagree, we'd love to hear why.

The Honest Truth (with Compassion)

If you are lucky enough to have kids, you've told them to try their best. And we bet you've experienced a time when they didn't try their best and you had a talk with them.

If your kids, a personal friend, or someone close to you watched you work, would they see you trying your best to get repeat customers? Let's be honest. Sending a couple emails each day or a bunch every month doesn't take that long. So why aren't you doing it?

We've had numerous talks with owners who are just like you. We've heard the following reasons.

"I don't have the time."

We all know that's not true. You make time for the things you want to do.

"I don't know if it will work."

Do you always try something you know will work 100% of the time? Of course not.

"I don't want to bother anyone."

Every person gets bothered every day. You sending a positive note is the complete opposite of the stuff that flies at us each day. It's refreshing and appreciated.

"I've tried it before and it didn't work."

This is the biggest lie owners tell themselves. If we had a cup of coffee right now, we could find a dozen problems you've encountered and overcame them. Sending a few emails with no success has to be the smallest problem you've ever faced and yet you've stopped.

Here's the truth. Sending a few emails consistently is boring. You don't see instant results. However, you are leaving money on the table by not doing it.

We wish there was a free service that allowed you to send emails automatically to your best customers. There are paid services that allow you to set up the email campaigns and does take a little bit of technical expertise. The only downside is that these emails look like robotic emails and your customers will instantly see it's a software program.

If you are the type of owner that doesn't want emails to look like software wrote them, give us a call. We've created numerous automatic email campaigns that is sent by the owners email. It's as if you took the time to write a personalized email to your best customers. You got this!


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